Race of champions
eroc: the world's best gamers and racers
Even Coverage & Brand Video
Riyadh, Saudi Arabia
Race Of Champions, now in it's 30th year, introduced a brand new element to the competition in 2018. eROC is a chance for the world's best simulator racers to race on the real track against the world's best drivers. The concept was formed to galvanise more wannabe-racers to try simulators by showing them that it can be a stepping stone to the tarmac.
The client wanted to show the complexity of the inner-workings of the event as well as the immense opportunity given to the 4 ambitious sim-racing champions.
We needed the audience to relate to every aspect of the event. We focussed all of the content on the humble personalities and back stories of the four simulator racers, intertwined with in-depth development of the event.
Four video concepts were formed; Why We Game, Simulation vs. Reality, How Publicity Has Raised The Game and Personal Profiles on each driver. Through these we were able to show a clear path to the opportunity that the four sim racers had been given.
Our work has been celebrated across the Race Of Champions network. The videos have had huge success on the Logitech G and Race Of Champions social channels and we have secured a contract to create a 24-minute documentary for the 30th anniversary of Race Of Champions.