Mclaren & Logitech
Ultimate Ears MEGABOOM Partnership
Event Coverage & Brand Videos
Through their successful partnership in racing simulators, Logitech and Mclaren teamed up once again to bring a new product to market; the UE MEGABOOM 2 speaker in two special editions; the MCL33 and the MP4/4 - two proud weapons in Mclaren's winning arsenal.
The product launch party was held at Cafe Del Mar, Barcelona. In a short window of just 8 hours we were tasked to create 5 e-tailer videos and product teasers, 5 GIFs and 2 aftermovies from the party.
Through our preliminary research we were able to stage situations to showcase the speakers' features in their best light. We used water to bring the sound to life on camera, an outdoor stage to show it's versatility and hand-held light to give the speakers a visual punch.
The party was packed with live music performances and speeches, all of which needed to be captured alongside celebrities and guests using the product. We used camera stabilisers to give us the freedom to move freely while capturing beautifully smooth visuals.
The product videos have gone on to be hosted on the official UE MEGA BOOM website as well as etailer Amazon. The party aftermovie was used to show investors how the product was launched.